Great clinical care and good outcomes are the priority in any GP service. Patients access and paying for these services will also be hoping for an excellent and smooth pre-appointment service such as booking experience, transparency on fees, registration experience as well as good post appointment experience such as the sending of results, how to obtain medication and transfer of information to other healthcare professionals.
A few suggestions for you to consider:
Patients accessing private GP services in the private sector will be looking for excellence both in terms of clinical care but also in the way that the care is delivered. Great communication and interpersonal skills with a generous measure of empathy, compassion and humour will come in handy.
The other reason patients may have for choosing to see a private GP is the speed of accessing an appointment and the ability to have more time with the healthcare professional.
Giving your patient time to explain their health concern in full and providing a holistic overview of advice and treatment options is therefore important.
Anything that you can do to improve the patient journey from the moment that a patient starts to look for a private appointment will be useful. Here are a list of things that you might consider:
An intuitive digital patient journey
Supportive clinical tools and relationships
Patient feedback can be collected online and there are several survey tools which you can use to gather feedback, with our favourite being Typeform.
Typeform is a very user-friendly piece of software which allows you to build and customise a questionnaire. You can generate a link which can be sent out to patients, or you can embed the questionnaire on to your website.
Adding the question ‘how likely are you to recommend us to a family or friend who needed one of our services is useful?’. On a 0-10 scale, this question will enable you to generate a net promotor score which you can monitor over time and compare to a national benchmark.
Find out more about systems that can help you optimise your private GP practice
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